{"id":11229,"date":"2024-07-09T15:30:47","date_gmt":"2024-07-09T18:30:47","guid":{"rendered":"https:\/\/conteudize.ai\/blog\/?p=11229"},"modified":"2024-11-13T11:59:32","modified_gmt":"2024-11-13T14:59:32","slug":"como-ceos-estao-enxergando-ia-insights-pesquisa-gartner","status":"publish","type":"post","link":"https:\/\/conteudize.ai\/blog\/como-ceos-estao-enxergando-ia-insights-pesquisa-gartner\/","title":{"rendered":"Pesquisa mostra como os CEOs reagem \u00e0 expans\u00e3o da IA | Pesquisa Gartner 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #333333;color:#333333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #333333;color:#333333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/conteudize.ai\/blog\/como-ceos-estao-enxergando-ia-insights-pesquisa-gartner\/#O_Crescimento_Inquestionavel_da_IA\" >O Crescimento Inquestion\u00e1vel da IA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/conteudize.ai\/blog\/como-ceos-estao-enxergando-ia-insights-pesquisa-gartner\/#A_Ascensao_da_IA_Generativa\" >A Ascens\u00e3o da IA Generativa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/conteudize.ai\/blog\/como-ceos-estao-enxergando-ia-insights-pesquisa-gartner\/#Expectativas_de_Produtividade_e_Crescimento\" >Expectativas de Produtividade e Crescimento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/conteudize.ai\/blog\/como-ceos-estao-enxergando-ia-insights-pesquisa-gartner\/#Beneficios_Versus_Riscos\" >Benef\u00edcios Versus Riscos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/conteudize.ai\/blog\/como-ceos-estao-enxergando-ia-insights-pesquisa-gartner\/#Lideranca_e_Implementacao_de_IA\" >Lideran\u00e7a e Implementa\u00e7\u00e3o de IA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/conteudize.ai\/blog\/como-ceos-estao-enxergando-ia-insights-pesquisa-gartner\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/conteudize.ai\/blog\/como-ceos-estao-enxergando-ia-insights-pesquisa-gartner\/#Referencias\" >Refer\u00eancias:<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">A tecnologia est\u00e1 em constante evolu\u00e7\u00e3o, moldando o futuro das ind\u00fastrias de maneiras que antes eram inimagin\u00e1veis. Entre todas as inova\u00e7\u00f5es, a <a href=\"https:\/\/conteudize.ai\/blog\/o-que-e-inteligencia-artificial\/\">intelig\u00eancia artificial<\/a> (IA) tem se destacado como a for\u00e7a motriz que mais impactar\u00e1 as empresas nos pr\u00f3ximos anos. De acordo com a pesquisa anual da Gartner com CEOs e executivos seniores, a IA n\u00e3o s\u00f3 est\u00e1 no centro das aten\u00e7\u00f5es, mas tamb\u00e9m est\u00e1 sendo vista como a pr\u00f3xima grande transforma\u00e7\u00e3o ap\u00f3s a digitaliza\u00e7\u00e3o.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A Pesquisa Anual da Gartner com CEOs e Executivos S\u00eaniores investigou como os l\u00edderes est\u00e3o reagindo \u00e0 ascens\u00e3o altamente vis\u00edvel da IA, particularmente da GenAI.<\/li>\n\n\n\n<li>Eles descobriram que os CEOs est\u00e3o otimistas quanto ao potencial da tecnologia, mas podem n\u00e3o ter um plano completo para concretizar suas promessas.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_Crescimento_Inquestionavel_da_IA\"><\/span>O Crescimento Inquestion\u00e1vel da IA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O relat\u00f3rio da Gartner revela que 59% dos CEOs acreditam que a IA ser\u00e1 a tecnologia que mais impactar\u00e1 suas ind\u00fastrias nos pr\u00f3ximos tr\u00eas anos. Esse n\u00famero \u00e9 significativamente maior em compara\u00e7\u00e3o com outras tecnologias emergentes, como automa\u00e7\u00e3o, captura e controle de carbono, e an\u00e1lise de dados, que ficaram bem atr\u00e1s, com apenas 3% a 2% das respostas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"985\" height=\"1024\" src=\"https:\/\/conteudize.ai\/blog\/wp-content\/uploads\/2024\/07\/the-new-technology-that-ceos-believe-will-most-significantly-impact-their-industries-over-the-next-three-years-1-985x1024.png\" alt=\"-\" class=\"wp-image-11231\" title=\"- - -\" srcset=\"https:\/\/conteudize.ai\/blog\/wp-content\/uploads\/2024\/07\/the-new-technology-that-ceos-believe-will-most-significantly-impact-their-industries-over-the-next-three-years-1-985x1024.png 985w, https:\/\/conteudize.ai\/blog\/wp-content\/uploads\/2024\/07\/the-new-technology-that-ceos-believe-will-most-significantly-impact-their-industries-over-the-next-three-years-1-288x300.png 288w, https:\/\/conteudize.ai\/blog\/wp-content\/uploads\/2024\/07\/the-new-technology-that-ceos-believe-will-most-significantly-impact-their-industries-over-the-next-three-years-1-768x799.png 768w, https:\/\/conteudize.ai\/blog\/wp-content\/uploads\/2024\/07\/the-new-technology-that-ceos-believe-will-most-significantly-impact-their-industries-over-the-next-three-years-1-1477x1536.png 1477w, https:\/\/conteudize.ai\/blog\/wp-content\/uploads\/2024\/07\/the-new-technology-that-ceos-believe-will-most-significantly-impact-their-industries-over-the-next-three-years-1-150x156.png 150w, https:\/\/conteudize.ai\/blog\/wp-content\/uploads\/2024\/07\/the-new-technology-that-ceos-believe-will-most-significantly-impact-their-industries-over-the-next-three-years-1.png 1500w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Ascensao_da_IA_Generativa\"><\/span>A Ascens\u00e3o da IA Generativa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Entre 2023 e 2024, a percep\u00e7\u00e3o dos CEOs sobre o impacto da IA quase triplicou. Isso \u00e9 indicativo de como a IA generativa, em particular, tem capturado a imagina\u00e7\u00e3o e o interesse dos l\u00edderes empresariais. Cerca de 64% dos CEOs acreditam que os avan\u00e7os da IA em 2023 justificam todo o entusiasmo. Al\u00e9m disso, tr\u00eas quartos dos CEOs usaram pessoalmente o <a href=\"https:\/\/conteudize.ai\/blog\/chatgpt-openai-tecnologia-mudando-forma-interagimos-online\/\">ChatGPT<\/a> na primeira metade de 2023, e 44% o utilizaram em seus trabalhos, destacando a ado\u00e7\u00e3o r\u00e1pida e generalizada dessa tecnologia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expectativas_de_Produtividade_e_Crescimento\"><\/span>Expectativas de Produtividade e Crescimento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os CEOs est\u00e3o otimistas em rela\u00e7\u00e3o ao potencial da IA para aumentar a produtividade. Quase metade dos CEOs entrevistados possui um plano de produtividade que inclui a IA generativa, e mais de um ter\u00e7o deles espera que a tecnologia traga um aumento de mais de 15% na produtividade da empresa nos pr\u00f3ximos dois anos. Esse otimismo \u00e9 generalizado, independentemente do setor, sugerindo que os CEOs ainda est\u00e3o explorando como a IA pode transformar suas opera\u00e7\u00f5es espec\u00edficas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"985\" height=\"1024\" src=\"https:\/\/conteudize.ai\/blog\/wp-content\/uploads\/2024\/07\/the-percentage-use-of-ai-in-companies-to-help-maintain-or-grow-company-revenue-in-2024-and-2025-985x1024.png\" alt=\"-\" class=\"wp-image-11232\" title=\"- - -\" srcset=\"https:\/\/conteudize.ai\/blog\/wp-content\/uploads\/2024\/07\/the-percentage-use-of-ai-in-companies-to-help-maintain-or-grow-company-revenue-in-2024-and-2025-985x1024.png 985w, https:\/\/conteudize.ai\/blog\/wp-content\/uploads\/2024\/07\/the-percentage-use-of-ai-in-companies-to-help-maintain-or-grow-company-revenue-in-2024-and-2025-288x300.png 288w, https:\/\/conteudize.ai\/blog\/wp-content\/uploads\/2024\/07\/the-percentage-use-of-ai-in-companies-to-help-maintain-or-grow-company-revenue-in-2024-and-2025-768x799.png 768w, https:\/\/conteudize.ai\/blog\/wp-content\/uploads\/2024\/07\/the-percentage-use-of-ai-in-companies-to-help-maintain-or-grow-company-revenue-in-2024-and-2025-1477x1536.png 1477w, https:\/\/conteudize.ai\/blog\/wp-content\/uploads\/2024\/07\/the-percentage-use-of-ai-in-companies-to-help-maintain-or-grow-company-revenue-in-2024-and-2025-150x156.png 150w, https:\/\/conteudize.ai\/blog\/wp-content\/uploads\/2024\/07\/the-percentage-use-of-ai-in-companies-to-help-maintain-or-grow-company-revenue-in-2024-and-2025.png 1500w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beneficios_Versus_Riscos\"><\/span>Benef\u00edcios Versus Riscos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A confian\u00e7a dos CEOs na IA \u00e9 palp\u00e1vel. Oitenta e sete por cento dos CEOs concordam que os benef\u00edcios da IA para os neg\u00f3cios superam os riscos. Eles enxergam a IA como uma ferramenta crucial n\u00e3o apenas para manter, mas tamb\u00e9m para aumentar a receita das empresas. Quando questionados sobre como a IA pode ajudar a crescer a receita, os CEOs mencionaram a melhoria da experi\u00eancia do cliente, o aumento da produtividade do talento e a adi\u00e7\u00e3o de intelig\u00eancia e an\u00e1lise como os principais fatores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lideranca_e_Implementacao_de_IA\"><\/span>Lideran\u00e7a e Implementa\u00e7\u00e3o de IA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os CEOs est\u00e3o confiando fortemente em seus l\u00edderes t\u00e9cnicos, como CIOs, CTOs e CDOs, para definir e liderar as mudan\u00e7as necess\u00e1rias para extrair valor estrat\u00e9gico da IA. Metade dos CEOs espera que esses l\u00edderes t\u00e9cnicos tomem a dianteira na implementa\u00e7\u00e3o da IA generativa, enquanto apenas 13% dos CEOs assumem essa responsabilidade para si mesmos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O relat\u00f3rio da Gartner de 2024 pinta um quadro claro: a intelig\u00eancia artificial est\u00e1 no centro da transforma\u00e7\u00e3o industrial e continuar\u00e1 a moldar o futuro das empresas de maneira profunda e duradoura. Os CEOs est\u00e3o n\u00e3o apenas conscientes do potencial da IA, mas tamb\u00e9m est\u00e3o ansiosos para integr\u00e1-la em suas estrat\u00e9gias de crescimento e produtividade. \u00c0 medida que a tecnologia avan\u00e7a, ser\u00e1 crucial para as empresas desenvolverem planos s\u00f3lidos para aproveitar ao m\u00e1ximo o poder da IA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Referencias\"><\/span>Refer\u00eancias:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.gartner.com\/en\/articles\/how-your-ceo-is-thinking-about-ai\" rel=\"nofollow noopener\" target=\"_blank\">Gartner: How Your CEO Is Thinking About AI<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Este artigo oferece uma vis\u00e3o abrangente sobre como os CEOs est\u00e3o abordando a IA e suas expectativas para o futuro. Ao manter-se atualizado com as \u00faltimas tend\u00eancias e dados, sua empresa pode estar melhor posicionada para aproveitar as oportunidades que a IA traz.<\/p>\n","protected":false},"author":6,"featured_media":11233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_6259948337429568_110598488633374":"","twitter_aToxNjM2Mzc3ODIzNDA0NDk4OTU0Ow==_1636377823404499000":"","linkedin_CMFLL4QNTO_92474909":"","linkedin_CMFLL4QNTO_88005130":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[911,913,50,912,282,235,906,905,99,8,909,910,907,908,127],"class_list":["post-11229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial","tag-beneficios-da-ia","tag-ceos-e-ia","tag-chatgpt","tag-crescimento-empresarial","tag-estrategia-de-negocios","tag-ia-generativa","tag-impacto-da-ia","tag-industrias","tag-inovacao","tag-inteligencia-artificial","tag-lideranca-em-ia","tag-pesquisa-gartner-2024","tag-produtividade-com-ia","tag-tecnologia-emergente","tag-transformacao-digital"],"_links":{"self":[{"href":"https:\/\/conteudize.ai\/blog\/wp-json\/wp\/v2\/posts\/11229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conteudize.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conteudize.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conteudize.ai\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/conteudize.ai\/blog\/wp-json\/wp\/v2\/comments?post=11229"}],"version-history":[{"count":5,"href":"https:\/\/conteudize.ai\/blog\/wp-json\/wp\/v2\/posts\/11229\/revisions"}],"predecessor-version":[{"id":11344,"href":"https:\/\/conteudize.ai\/blog\/wp-json\/wp\/v2\/posts\/11229\/revisions\/11344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conteudize.ai\/blog\/wp-json\/wp\/v2\/media\/11233"}],"wp:attachment":[{"href":"https:\/\/conteudize.ai\/blog\/wp-json\/wp\/v2\/media?parent=11229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conteudize.ai\/blog\/wp-json\/wp\/v2\/categories?post=11229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conteudize.ai\/blog\/wp-json\/wp\/v2\/tags?post=11229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}